A rallying call from Chris Cook is all well and good. Fans who read his thoughts are the ones forking out for the club e.g. programme and match ticket. It can be a fine line between a rallying call and having a go at the ones who already financially support the club.
Posters have been mentioned for years, so good to see the club finally getting around to getting them printed and now there is the job of getting them out there.
I believe the club sponsors do some promotion work with BUFC, perhaps this could be extended.
Do the club have a schools programme? Has the club looked at the often mentioned immigrant population as a new source of support?
The club does have full time staff - unlike many clubs at this level - to implement some of these ideas. Some of whom are busy than others........
These staff can be supplemented with volunteers for sure - but specifics need to be in place. Not just 'come and help the club'.
Hopefully a fund raising committee may do just that.