Run by businessmen who make business decisions, not football decisions.
Yes, in the commentary on the TV stream, Craig was saying how National League Cup does have reasonable financial benefits for club. £10k for a win. Higher prize money for winning a National League Cup (£10000) match than FA Trophy 3rd round (£4500) where we start plus we keep all ticket money whereas have to share it in Trophy. And Joe Simpson has been arranging matches v good u21s sides for the u23s as we have a u23s side but no league for them so gives them a match they need and good experience of playing at JCS in front of a crowd.
Win 3 or 4 matches and that could pay a player's salary for the season. On the flip side we don't have a big first team squad and would have been a big blow if lost a player through injury, although watching the match it did feel a bit like a friendly match without many hard tackles going in so less likely to get an injury.