And so the great conundrum of football financing faces BUFC.
Attendance down by 25% - due to economic situation & an average team = less budget.
(Though I suspect the economic situation applies less when a team is winning and more when is losing)
Less budget for 2012/13 = less than average team = attendance down further?
This is the conundrum of football, there is no right and wrong in many ways.
Leeds tried the gamble, threw money at it to get into the champions league, and it right royally blew up in their faces.
Spurs throw money at Redknapp and he may recoup some of it with Champions League qualification.
My instinct is that throwing money at the club without a guarantee to recoup it is - without a benefactor - a short ride to oblivion, lots of obvious cases come to mind.
Until the football authorities - at all levels - get a handle on the situation many more clubs will suffer as they take the gamble. Simply financial rules based on income and amount spent on wages etc that are strictly enforced is the only way forward. When will the FA and Premier League take the long view and sort it out.
'Fit and proper test' is easy. Give the chairman a sheepskin coat and cigar, stand him in a used car lot in Southend and ask a hundred punters if they would buy a Ford Focus from that man - simple!
For BUFC with another decline in budget, much now rests on JL shoulders to find quality players cheaply or to be able to bring out the best in average players and young players - a true sign of a quality manager.