Fact: while the club still runs at a loss, the main priority in setting admission prices has to be to maximise revenues. Football supporters are notoriously fickle, but on the grounds of performance not price. If BUFC win the league then they could probably charge £15 and still get 2,000 per match in the run in. If we end up in the bottom half, gates will probably be sub 1000 even if they charged half that. Whatever way you look at that, high prices make sense, and in reality the board have no choice but to set admission prices on the high side until the club is on a sustainable footing.